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Why does Mark Zuckerberg look… like that?

Why does Mark Zuckerberg look… like that?

Mark Zuckerberg looks different. Her hair is longer and less restrained. Her clothes hang from her frame with enviable ease, and a swirling collection of link chains adorns her neck. For years, Zuckerberg applied the same daily regimen of dark wash jeans, gray fit tees, dad sneakers, and a close-cropped haircut. His idol Augustus Caesar.

Now it looks like he took a cold pill.

Online, the response has been positive enough that Zuckerberg has begun engaging in conversation. she asks Eva Chen, Fashion Insider and Instagram's Director of Fashion Partnerships. Weigh it on the chain (Too long, she said – she was right). A meme of Zuckerberg, edited with facial hair, has also made the rounds.

Before this sudden switch-up, Zuckerberg was known for a no-nonsense wardrobe popular among tech execs who hope to be perceived as too busy (or too serious) to care about what they wear. Steve Jobs, the famous Wearing a uniform A black Issey Miyake turtleneck and Levi's 501 classic fit jeans. When Zuckerberg was asked about wearing a gray T-shirt in 2014. Turn it into a commentary On the importance of his work: “I feel like I'm not doing my job if I spend some of my energy on things that are silly or pointless about my life,” he said. And so, I can devote all my energies to building great products and services and helping us reach our goal and achieve our mission.”

Zuckerberg in uniform in 2017.
Credit: David Paul Morris/Bloomberg via Getty Images

In 2024, it seems that indifference is no longer a concern. In February, Zuckerberg let his hair grow out in natural curls and replaced his fitted tees with relaxed, structured cuts in new colors (white! black! blue!). He visited Japan in one. Shearling jacket And, worn for the wedding of Indian billionaire and business partner Mukesh Ambani's son. Similar to Alexander McQueen and Rahul Mishra Together with his wife Priscilla Chan. In March, she hinted that it had become her signature look Exchanged it In a photo for billionaire Nvidia CEO Jensen Huang's leather jacket, he captioned it “Jersey Swap.”

Earlier this month, the chain arrived — multiple chains, actually, worn on different days. The accessories were on display for the first time. Videos posted on X which documented the couple's appearance at the UFC fight in carefully curated looks: Zuckerberg in his chain and structured tee, Chin in a gold Chanel necklace, a cropped fur coat, combat boots, and a black top with a plunging neckline. There is a line.

It was a far cry from the Zuckerberg we knew and, for that matter, the Chens of the past. A co-worker of mine described her personal style as the equivalent of JCrew's inventory. now, Business Insider She was praised for bringing out “mob chick” in terms of trendsetting. The “mob wife” aesthetic (Although the better parts of most mafia dons will probably pass on combat boots). “Since when did Priscilla get hot?” asked an X user One tweet was liked 44,000 times.

It was clear that Zuckerberg had hired a stylist, and it was money well spent.

Mashable Light Speed

Zuckerberg right after the fight Taken to Instagram Reels To announce updates to Meta AI. Meanwhile, he addressed his followers. Play a stream And her long hair, introducing the scene to a new audience. Memes galore But the most popular was a screenshot of the video that was altered to look like Zuckerberg had grown facial hair as well. People loved it.

Instagram gossip account The Shade Room Reposted the edited image. Among her more than 29 million followers, the post included Sexy Red's song “Get It Sexy” for effect. “Who did it?” Zuckerberg commented from his account. Gwyneth Paltrow also commented, noting how much he resembles her ex, Coldplay frontman Chris Martin, which is the highest degree of praise for any middle-aged white man.

Since then, comments on Zuckerberg's Instagram posts have demanded that he grow out his beard. People also call him when he is not wearing the chain.

In his conversation with Instagram's Eva Chen on April 23, he addressed the device directly, classifying it as a personalization project. He told her, “I'm actually in the process of designing a long-term series, and what I'm going for is that I'm working with a designer to engrave this prayer. Which I sing to my girls every night. I put them to bed at the end of the chain.”

This sartorial change has run parallel to a lifestyle shift that has seen Zuckerberg engage with masculinity in new ways. In 2022, he began sharing videos of himself sparring and participating in fights with UFC greats. In 2023, he competed in a jiu-jitsu tournament and tore his ACL. In January, he Shared on Instagram. that he was raising cattle with the goal of “producing the highest quality beef in the world” and Posted a video Chan's “catch” of what appears to be. Call of Duty with friends at the couple's home in Bunker.

In July 2023, the dual achievements were compared. Atlantic Ocean And The Wall Street Journal A renaissance of sorts for Zuckerberg: the launch of Meta-owned X Alternative Threads and Zuckerberg's challenge to take on Elon Musk in physical combat.

The past two weeks have felt like another turning point, perhaps the beginning of a new era. During the 2010s, Zuckerberg's uniform turned him into an extraterrestrial caricature of a human, lacking personality and color. Now, thanks to some styling tweaks, he's getting closer to relatability. And while there's certainly nothing wrong with being stylish, there's something off-putting about a billionaire seeking popular approval. Mark Zuckerberg, The fourth richest person in the world Does not require much attention. In fact, with a net worth of $177 billion, he doesn't need anything. So why does he seem to care so much?

Perhaps because kinship can turn into respect, a public sentiment that has been in short supply for Zuckerberg in recent years (a 2022 NBC News Poll found that only 8 percent of respondents had a “positive” view of it). Social NetworkThe fictional depiction of Zuckerberg as an awkward, jealous Harvard nerd belies a grain of truth: that Zuckerberg has always only wanted to be liked and admired. After all, he created the reason Facebook started.

The problem with Zuckerberg's current bid for respectability is that he doesn't currently deserve it. The 39-year-old is a white man who is quickly amassing billions as the wealth gap explodes.

And with the US presidential election just seven months away, Zuckerberg's new look could easily serve as a distraction from the scrutiny Meta may face over its handling of foreign interference and disinformation.

Zuckerberg has too much power and too much money to innocently charm the public with an aesthetic aura. Forgive me for not complimenting his jacket.

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