Why Apple’s ‘Crush’ ad is so misguided | TechCrunch

Why Apple’s ‘Crush’ ad is so misguided | TechCrunch

Welcome to the Week in Review: TechCrunch's newsletter recaps the week's biggest news stories.

This week Apple unveiled new iPad models at its Late Lose event, including a new 13-inch display for the iPad Air, as well as tandem OLED and a new M4 chip for the iPad Pro. But its announcement of the new iPad Pro made the biggest waves at the event, For all the wrong reasons. For Apple completists, we compiled All new announcements If you missed it.

In the world of EVs, the imposing Fisker Ocean still faces off. Another federal security investigation. The National Highway Traffic Safety Administration (NHTSA) has opened a fourth investigation into the SUV over claims of “inadvertent automatic emergency braking.”

AI DeepFax took center stage at this year's Met Gala. AI generated photos of Katy Perry and RihannaNone of whom attended the event, went viral on X. A good reminder that we can't believe everything we see online.

It's been a big week. Let's get into it.


New updates from OpenAI: On Monday at 10 a.m. PT, OpenAI will introduce new features for both ChatGPT and GPT-4. CEO Sam Altman denied reports that the company is preparing to announce a rival search engine product ahead of Google's I/O conference. Read more

Say hello to the portal.: A new, always-on video portal lets people in New York City and Dublin communicate in real time. Portals.org, the organization behind the project, wants to encourage people to communicate with each other “across borders and prejudices.” Read more

OpenAI looks to allow AI porn.: The company has released a new NSFW policy aimed at starting a conversation about how it can allow explicit images and text in its AI products. But can we trust OpenAI – or any generative AI vendor – to get it right? Read more

Police cannot use Microsoft's AI tool: Microsoft has endorsed a ban on US police departments using generative AI for facial recognition through its enterprise-focused tool: the Azure OpenAI service. Read more

Dorsey says goodbye to Blusky: Former Twitter CEO Jack Dorsey revealed on X that he is no longer on Bluesky's board. In a statement, the company thanked Dorsey for helping fund Blusky and said they are actively seeking to replace his seat. Read more

Is Gen Z digging Tinder for takeover?: Match Group released its first quarter earnings report, showing a continued decline in Tinder's paying user base. But Hinge is on track to become a “$1 billion revenue business.” Read more

Lyrics to Spotify Paywalls: The music streamer has quietly confirmed that it has begun moving its Lyrics feature behind a paywall in order to entice more users to migrate to its premium subscription service, which Consumer anger will increase. Read more


Apple's “Crush” ad is disgusting.: Devin Coldewey says Apple's latest ad touting analog creative tools in the iPad Pro missed the mark. Apple has since apologized and canceled plans to televise it. Read more

How NewChip's Bankruptcy Put Thousands of Startups at Risk: Mary Ann Azevedo and Christine Hall report on startup accelerator NewChip's fall from grace and its impact on founders — including those who lost their companies in the fallout. Read more

Is Rabbit's R1 really that bad?: Much has been said about Rabbit's ambitious R1 AI assistant and it doesn't live up to its promises. Devin argues that while it's likely shipped too soon, such an experimental device is a fun look at a possible future. Read more

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