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This Targeted Ad Brought To You By PayPal – PC Perspective

This Targeted Ad Brought To You By PayPal – PC Perspective

PayPal is not your friend.

If you were worried you weren't getting enough targeted advertising. A new group of PayPal ads is here for you.. The details are still being worked out but from the looks of it, they will offer a paid service to online businesses that want to advertise with them. In return, PayPal will review the purchases you've made using your PayPal account so they can target you with ads for items you've purchased in the past. Since they own Venmo and Honey there's a good chance those purchases will be included as well.

The service is likely to be quite popular, with PayPal processing nearly 25 billion transactions last year, helping to build a huge database of customer purchase data. As you should assume in 2024, there is an AI component. Through the new Advanced Offers platform, PayPal ads over half a trillion dollars of transaction data that has been analyzed with AI to help PayPal advise businesses on what kind of deals to offer their customers.

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