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The 'Civil War' AI controversy, explained

The 'Civil War' AI controversy, explained

Alex Garlands A lot of discussion Civil War The release of this time sparks controversy. A.I– Created promotional images.

On April 17 Civil War Distributor A24 released six posters to promote the film, each depicting a different American city at war. New York City's Washington Square Park is filled with military vehicles, the Las Vegas Strip is in ruins, and gunmen are heading for San Francisco's Golden Gate Bridge.

However, online viewers were quick to note that the posters appeared to be AI-generated. points out that it is AI that includes the three-door car on the Miami poster and improbable architectural elements such as missing or misshapen windows.

The greatest giveaway is the Chicago poster, which features a view of the Chicago River and the corncob-shaped towers that make up the Marina City apartment complex. In real life, the towers are next to each other. However the poster separates them, showing them on a (non-existent) island in the middle of a river.

Reaction to A24's Instagram post There was a boom in AI-generated posters. “It's useless! The AI ​​is useless!” One commenter said. “For a company that seems to value art, using AI-generated works for advertising is a real bummer,” wrote another.

A source near Civil War Confirmed The Hollywood Reporter That the images were indeed generated by AI. “These are AI images inspired by the movie,” he explained The Hollywood Reporter. “The whole film is one big 'what if' and so we wanted to continue that thinking on social – the powerful portrayal of iconic landmarks with that dystopian realism.” Mashable has reached out to A24 for further comment.

gave Civil War Posters are the latest in a series of film and TV AI controversies, including Late Night with the DevilOf AI-generated interstitial images, True Detective: Night Country'Allegedly AI generated background postersAnd Secret attackOf Opening credits sequence. Especially, Civil WarThe posters are marketing materials and are not actually used in the film itself, meaning that the decision to create them is not in Garland's hands.

The use of AI in media has become a hot-button topic among audiences, especially after the 2023 WGA and SAG strikes, during which the two unions fought. Protections against AI Being used to replace their work. Frustrated – and often angry – reactions to such events Civil War The posters overall point to a broader audience rejection of AI technology in film and TV.

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