Sona next-generation workforce management for frontline raises $27.5M

Sona next-generation workforce management for frontline raises $27.5M

to sleepAn innovative workforce management platform for frontline enterprises has secured a remarkable $27.5 million in Series A funding led by Felicis. The round saw participation from NorthZone, Google's AI-fund Gradient, SpeedInvest, Antler, BAG Ventures, and several notable angels, marking an important milestone for the company.

This latest funding round brings Sona's total funding to more than $40 million, underscoring investor confidence in its mission and growth potential. The capital infusion will bolster Sona's expansion efforts, enabling the company to strengthen its market presence and expand its AI capabilities.

Founded by Steffen Wulff Petersen, Oli Johnson, and Ben Dixon, Sona is revolutionizing workforce management for frontline enterprises. With over 4.6 million shifts on its platform to date, Sona's intelligent solutions empower organizations to effectively optimize labor deployment.

The global frontline workforce of nearly 2 billion people has long been underserved by existing technology solutions. SONA seeks to bridge this gap by providing a sophisticated platform tailored to the unique needs of leading industries such as social care and hospitality.

“Sona is building the next generation of WFM with a truly intelligent platform,” remarked Sona co-founder, Stephen Wolf Patterson. “Our goal is to enable organizational leaders to seamlessly manage their workforce end-to-end, ultimately increasing operational efficiency and enhancing the employee experience.”

In recent years, frontline enterprises have faced a number of challenges, including inflationary pressures, fluctuating demand, and labor shortages. Sona's AI-powered solutions offer a compelling value proposition, enabling customers to achieve significant increases in profitability through accurate forecasting, data-driven production models, and automated scheduling.

“We believe in SONA's potential to improve how businesses in sectors such as social care, restaurants, and hospitality manage their workforce,” said Niki Pezeshki, general partner at Felicis. “Sona has already helped more than 100,000 frontline workers schedule their shifts, and we're excited to be a part of their journey toward reshaping the future of work.”

Sona's rapid growth and industry impact is a testament to its commitment to innovation and customer success. With its advanced technology stack and sector expertise, Sona is well-positioned to drive meaningful change in the workforce management landscape, empowering frontline enterprises to thrive in today's dynamic environment. .

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