SAG-AFTRA wins AI music protections in new deal

SAG-AFTRA wins AI music protections in new deal

The glitterati of Hollywood won't be replaced by AI just yet.

SAG-AFTRA and major record labels include Warner Music Group, Universal Music Group, Disney Music Group, and Sony Music Entertainment. A tentative agreement was reached On using AI to imitate, or clone, Hollywood artists. This agreement is the successor to the previous SAG-AFTRA National Code of Fair Practice for Sound Recording.

According to one Statement On behalf of the union, the deal mandates that digital copies of member artists must receive “clear and express” consent before their release, as well as offering minimum compensation to the artist and the use of AI voices. Specific details should be made public.

Covering the five-year period from 2021 to 2026, the union also secured a minimum wage increase, improved health and retirement benefits, and an increase in the percentage of streaming revenue covered by contributions.

Part of its larger contract campaign, SAG-AFTRA AI considerations were discussed first. With the Alliance of Motion Picture and Television Producers (AMPTP), championing similar principles for consent and compensation as “AI acting” becomes an even more dangerous reality. At the time of the contract vote, some SAG-AFTRA members were concerned that protections were not going far enough. Union too Supported the California legislation. Intended to protect actors from digital copies made without their consent.

Members will vote later this month to ratify the new music protections.

“This agreement ensures that our members are protected,” wrote Duncan Crabtree Ireland, SAG-AFTRA National Executive Director and Chief Negotiator. “SAG-AFTRA is committed to the belief that while technology can enhance the creative process, the essence of music must always be rooted in genuine human expression and experience.”

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