OpenAI inks strategic tie-up with UK's Financial Times, including content use | TechCrunch

OpenAI inks strategic tie-up with UK's Financial Times, including content use | TechCrunch

OpenAI, maker of viral AI chatbot ChatGPT, has struck another news licensing deal in Europe, adding London's Financial Times to a growing list of publishers it is paying for access to content.

As with previous OpenAI publisher licensing deals, the financial terms of the arrangement are not being made public.

The latest deal looks a touch cozy compared to other recent OpenAI publisher tie-ups – such as with the German giant Axel Springer or with A.P, Le Monde and Pressa Media in France and Spain respectively – as the duo is referring to the arrangement as a “strategic partnership and licensing agreement”. (Although Le Monde's CEO also referred to an announced “partnership” with OpenAI. In March as a “strategic move”.)

However we understand that this is a non-exclusive licensing arrangement – and OpenAI is not taking any part in the FT Group.

On the content licensing front, the pair said the deal covers OpenAI's use of the FT's content to train AI models and, where appropriate, to display creative AI responses generated by tools such as ChatGPT, which That looks like its other publisher deals.

The strategic element appears to be centered on FT expanding its understanding of creative AI, particularly as a content discovery tool, and intended as a collaborative Is. Developing “new AI products and features for FT readers” – suggesting the news publisher is eager to expand its use of AI technology more generally.

“Through the partnership, ChatGPT users will be able to view selected attributed summaries, excerpts and rich links to FT journalism in response to relevant questions,” the FT wrote in/a News for the newspaper.

The publisher also noted that it became a customer of OpenAI's ChatGPT enterprise product earlier this year. It suggests it wants to explore ways to deepen its use of AI, while expressing caution over potential threats to the reliability of automated output and reader trust.

“This is a significant deal in many respects,” FT Group CEO John Rudding wrote in a statement. comes to light.”

He continued, “In addition to the benefits of FT, there are broader implications for the industry. It is absolutely true that AI platforms pay publishers for the use of their content. OpenAI emphasizes the importance of transparency, attribution, and compensation. At the same time, it is clearly in the consumer's interest that these products contain reliable sources.”

Large language models (LLMs) such as OpenAI's GPT, which powers the ChatGPT chatbot, are notorious for their ability to falsify or “hallucinate” information. This is the polar opposite of journalism, where reporters work to verify that the information they provide is as accurate as possible.

So it's not really surprising that OpenAI's initial moves toward licensing material for model training focused on journalism. The AI ​​dev may hope that this will help solve the “deception” problem. (One line in the PR suggests that the partnership “will help (Improve the utility of (OpenAIK) models by learning from FT Journalism).

There's another big driving factor at play here, though: legal liability around copyright.

the final December The New York Times announced that it is suing OpenAI, alleging that its copyrighted material was used by the AI ​​giant to train models without a license. OpenAI disagrees. But one way to reduce the risk of further lawsuits from news publishers, whose content was potentially removed from the public Internet (or otherwise to feed the development of LLMs) is to allow publishers to To pay for the use of copyrighted material.

For their part, publishers stand to make some cool hard cash from content licensing.

OpenAI told TechCrunch that it has “about a dozen” publisher deals signed (or “facilitated”), adding that “many” more are in the works.

Publishers may also, potentially, gain some readers — such as if ChatGPT users choose to click on links to their content. However, creative AI can also harm the use of search engines over time, driving traffic away from news publishers' sites. If this kind of disruption is coming down the pipe, some news publishers may see a strategic advantage in building closer relationships with the likes of OpenAI.

Getting involved with Big AI also has some notable downsides for publishers.

Tech publisher CNET, which last year was quick to adopt generative AI as a content production tool. without making the use of the tech sufficiently clear to the reader – He took a further knock on his reputation when Futurism journalists found out. Error scores Among the typewritten articles he published.

The FT has a good reputation for producing quality journalism. So it will certainly be interesting to see how it integrates more creative AI into its products and/or newsroom processes.

This last month announced A GenAI tool for subscribers — essentially offering a natural language search option over two decades of FT content (so, basically, it's a value-add aimed at subscriptions to human-generated journalism to increase).

Additionally, legal uncertainty in Europe is killing the use of tools like ChatGPT. A fleet of Privacy Law Concerns.

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