Microsoft Now Showing Ads in the Windows 11 Start Menu

Microsoft Now Showing Ads in the Windows 11 Start Menu

The latest optional update to Windows 11 (KB5036980) rolled out late Tuesday and effectively makes the operating system adware. Adware is, of course, software that displays advertisements to support the author of the software. This new update now places ads in the “Recommended” section that recommends apps and games for you to download from the Microsoft Store.

This update is currently optional, but will be introduced in next month's “Patch Tuesday” update.

This isn't the first time Windows 11 has essentially acted as adware. Of course, OEM versions of the operating system may come pre-installed with bloatware or recommended apps. Usually this software is installed and the user uninstalls it after Windows is installed. The update we're seeing today is a little different because non-OEM, retail versions of Windows 11 are also receiving these ads.

You can now get rid of these ads, if you go to Settings > Personalization > Start, and uncheck the toggle that says “Show suggestions for recommendations, app promotions, and more.”

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