Microsoft is testing out start menu ad placement in Windows 11

Microsoft is testing out start menu ad placement in Windows 11

As if the Windows 11 experience wasn’t commodified enough, Microsoft has begun testing ads in the Windows 11 Start menu, a change being rolled out to its beta channel users in the US.

See also:
Windows 11 update fixes record number 147 flaws This is why I switched to macOS.

Specifically, these ads will promote apps available in the Microsoft Store and appear in the “Recommended” section of the Start menu. According to Microsoft’s blog postThese targeted ads are only available to Windows Insiders and exclude commercially managed devices.

Although Microsoft has these ads enabled by default, users have the option to disable them through the Settings menu. And since features are only being tested, user feedback can go a long way in influencing its inclusion in future official Windows 11 releases.

Embedding ads within the operating system is nothing new for Microsoft. Previous examples in Windows 10 included promotional content. On the lock screen and the Start Menu. Within Windows 11 specifically Microsoft Experimented with ads in File Explorer.which was later shut down in beta due to less-than-favorable feedback.

As such, this latest test serves as a continuation of Microsoft’s quest to integrate advertising within its platform, indicating a possible shift toward a more ad-inclusive strategy in future iterations of Windows. Is.


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