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IKEA's new furniture line attempts to take gamers out of the basement

IKEA's new furniture line attempts to take gamers out of the basement

If you're a gamer with a design bug, IKEA thinks you'll love its new collection of “gaming furniture,” hitting stores in September 2024.

The furniture giant says it has 20 pieces. Brännboll collection Challenges traditional gaming design Secret Lab Gaming Chair.

But the collection seems more like a marketing gimmick than a genuine attempt to meet gamers where they're at. Much of the Brännboll looks like regular old IKEA furniture, accessed with an Asus ROG Ally console or Meta Quest 2 VR headset. The gaming market is currently valued at approx. $282 billion in the US alone And IKEA's only foray into the industry was a small line. Black and red gaming furniture In 2021

A tall standing cabinet holds a hidden fold-down tablettop with storage for a PC and monitor.
Credit: IKEA

A white rolling storage caster stores gaming tech and accessories.

A rolling caster stores gaming tech and accessories.
Credit: IKEA

Some pieces actually make sense for gamers, such as a tall standing cabinet that opens to reveal a fold-down tabletop with storage for a PC and monitor (also a great one for people working at home). easy piece). Another item, a green desk chair, resembles the design of traditional gaming chairs that IKEA claims to be moving away from. A third piece, the “easy chair”, is described as providing a new “dynamic component” to the virtual gaming experience “by physically rocking the gamer from side to side in sync with their movements”.

Brännboll's core is an easy chair and several low-to-the-ground seats, including an inflatable donut-shaped concoction that's so light it can be hung from a wall hook. A mouse pad, rug, and throw and storage solutions such as wall-mounted cabinets, wheeled casters, and a multifunctional basket round out the collection.

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