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Getir Shifts Focus to Turkey, Exiting US, UK, and Europe Amid Industry Challenges; Over 6,000 Jobs Impacted

Getir Shifts Focus to Turkey, Exiting US, UK, and Europe Amid Industry Challenges; Over 6,000 Jobs Impacted

Gettier, the Turkish “quick delivery” giant, is backing away from its international plans, announcing the closure of operations in the US, UK, and Europe to focus solely on its home market. The decision follows a period of rapid expansion and aggressive investment, as the company faces challenges in the quick-commerce industry.

With its value once close to $12 billion, Gettier's move marks the end of an ambitious expansion strategy that saw the company raise significant funds to establish itself as a market leader. have done The closure is expected to affect at least 6,000 jobs across the region, representing 7% of its revenue.

Despite its strategic retreat, Gettier remains committed to leveraging technology to enhance insurance practices. The company emphasizes its mission to provide fair and sustainable solutions to its customers, especially in light of the current economic environment.

The shift in focus underscores the challenges Gettier and his colleagues face in the express delivery market. Despite its previous aggressive expansion efforts, Gettier is facing financial pressures and operational difficulties. Previous layoffs and market exits indicate the company's struggle to achieve profitability in various geographies.

As Gettier directs its resources to its core market in Turkey, the company aims to secure fresh investment to support its growth initiatives. While details of the funding round have not been disclosed, the capital injection gives Gettier an opportunity to strengthen its position in its home market.

Gettier's withdrawal from international markets reflects broader trends in the express delivery sector, where companies are reassessing their global strategies in response to evolving market dynamics. While the decision marks a difficult period for Gettier and its competitors, it also presents an opportunity for the company to focus on sustainable growth and operational efficiency in its core market.

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