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Blockworks Expands its Reach with Acquisition of The Breakdown

Blockworks Expands its Reach with Acquisition of The Breakdown

Blockworks, a leading media company specializing in cryptocurrency coverage for professionals, has announced the acquisition of The Breakdown, a popular podcast network. This strategic move signifies Blockworks' commitment to expanding its podcasting capabilities and expanding its presence in the cryptocurrency media landscape.

Jason Yanowitz, co-founder of Blockworks, emphasized the importance of the acquisition, highlighting its role in expanding the company's podcast network, advertising capabilities, and distribution channels. Yanowitz also pointed out that the deal strengthens Blockworks' ability to cross-promote events and research initiatives.

Under the deal, The Breakdown will become Blockworks' flagship daily podcast, which will include The Breakdown Podcast, a YouTube channel, and a newsletter, along with the Bitcoin Builders Podcast. While specific terms of the deal were not disclosed, the acquisition represents a strategic investment for Blockworks as it seeks to diversify its offerings and cater to a wider audience.

The acquisition marks a shift in Blockworks' strategy, signaling its intention to invest in podcasts that have the potential to evolve into standalone media brands. By leveraging ancillary products such as newsletters and events, Blockworks aims to expand the reach and impact of its podcasting efforts, catering to a diverse audience within the cryptocurrency space.

Blockworks, founded in 2018 by Jason Yanowitz and Michael Ippolito, has steadily expanded its operations and revenue stream over the years. After initially bootstrapping, the company raised its first venture round in May 2023, raising $12 million at a $135 million valuation. With plans to grow its workforce to approximately 85 employees by the end of the year, Blockworks is poised for further growth and innovation in the cryptocurrency media landscape.

As Blockworks continues to evolve and diversify its offerings, the acquisition of The Breakdown represents an important milestone in its journey to become the leading media platform for cryptocurrency professionals. With a focus on delivering high-quality content and engaging experiences, Blockworks is well-positioned to meet the evolving demands of its audience and advance the conversation in the dynamic world of cryptocurrency.

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