Anthropic launches a new premium plan aimed at businesses | TechCrunch

Anthropic launches a new premium plan aimed at businesses | TechCrunch

Anthropic, one of the world's best-funded generative AI startups with $7.6 billion in the bank, is launching a new paid venture aimed at businesses, including highly regulated industries such as healthcare, finance and legal. In industries.

Called Team, this plan gives users high-priority access to Anthropics. Claude 3 A family of generative AI models plus additional admin and user management controls.

“Anthropic “We are now introducing TeamPlan in response to growing demand from enterprise customers who want to deploy the cloud's most advanced AI capabilities across their organizations,” Scott White, product lead at Anthropic, told TechCrunch.TeamPlan is designed for businesses of all sizes and industries who want to give their employees access to Cloud's language understanding and generation capabilities in a controlled and trusted environment.

Team Plan – which is included in Anthropic's individual premium plan, Prof – Provides “more usage per user” than Pro, enabling users to “significantly” increase the number of chats they can have with Cloud. (We asked Anthropic for the data.) The team's customers — 200,000Token (~150,000-word) context window as well as all the benefits of Pro, such as early access to new features.

Image credit: Bushra

A context window, or context, refers to the input data (eg text) that the model considers before generating output (eg more text). Models with smaller context windows tend to forget the content of recent conversations, while models with larger context windows avoid this disadvantage—and as an added benefit, they can better understand data flows. are

The team also brings new toggles to control billing and user management. And in the coming weeks, it will gain support features including references to verify AI-generated claims (models including Anthropics hallucinate), integration with data repositories such as codebases and customer relationship management platforms (e.g. Salesforce) and—perhaps most interesting to this author—working with team members on AI-generated documents and projects. A canvas, says Anthropic.

In the near term, the team's customers will benefit. Ability to use the tool For Claude 3, which recently entered open beta. This allows users to equip the Claude 3 with custom tools to perform a wide range of tasks, such as getting a firm's current stock price or local weather reports. Similar to OpenAI's GPTs.

“By enabling businesses to deeply integrate the cloud into their collaborative workflows, the team positions Anthropic to gain significant enterprise market share as more companies experiment with AI,” said White. leads to full-scale deployment to achieve transformative business results.” “In 2023, consumers increasingly experimented with AI, and now in 2024, the focus has shifted to identifying and scaling applications that deliver tangible business value.”

Anthropic makes a big play, but it may still take a lot of effort on its part to get businesses on board.

According to a recent Gartner survey, 49% of companies said that it is difficult to assess and demonstrate the value of AI projects, making them a tough sell internally. A separate survey by McKinsey found this 66% of executives believe creative AI is years away. By generating significant business results.

The Anthropic Team

Image credit: Bushra

Yet corporate spending on creative AI is predicted to be high. IDC It is expected to reach $15.1 billion in 2027.In 2023, its total number will increase by almost eight times.

It's likely that creative AI vendors, especially OpenAI, are ramping up their enterprise-focused efforts.

OpenAI recently said that more than 600,000 of its users have signed up for the enterprise tier of its generative AI platform, ChatGPT. Chat GPT Enterprise. And it has introduced a number of tools aimed at meeting corporate compliance and governance requirements, such as a new user interface for comparing model performance and quality.

Anthropic is pricing its Team plan competitively: A monthly bill of $30 per user per month, with a minimum of five seats. OpenAI ChatGPT does not publish enterprise pricing, but Users on Reddit Quoting anywhere from $30 per user per month for 120 users to $60 per user per month for 250 users.

“Anthropic Team's plan is competitive and affordable given the value it offers organizations,” White said. “The per-user model is straightforward, allowing businesses to start small and expand slowly. This structure supports Anthropic's growth and sustainability while enabling enterprises to strategically leverage AI.”

It certainly helps that Anthropic's launch team is in a position of strength.

Amazon in March Completed its $4 billion investment. in anthropology (the following A $2 billion Google investment), and the company is Allegedly It is on track to generate more than $850 million in annual revenue by the end of 2024 – a 70% increase from earlier estimates. Anthropic may see the team as its logical next path to expansion. But at least for now it looks like Anthropic can afford to let the team grow organically as it tries to convince holdout businesses that its creative AI is better than the rest.

An anthropic iOS app

Other news from Anthropic on Wednesday is that it is launching an iOS app. Given that the company's clearly iOS engineers have been hiring in the past few months, which isn't a big surprise.

The iOS app provides access to Claude 3, including free access as well as upgraded Pro and Team access. It syncs with Anthropic's client on the web, and it taps into Claude 3's vision capabilities to offer real-time analysis for uploaded and saved images. For example, users can upload a screenshot of charts from a presentation and ask Cloud to summarize them.

Anthropic iOS app

Image credit: Bushra

“Offering the same functionality as the web version, including chat history syncing and photo upload capabilities, the iOS app aims to make Cloud a convenient and integrated part of users' everyday lives, both personal and professional,” White said. For professional use,” White said. “This complements the web interface and API offerings, giving users yet another opportunity to engage with the AI ​​assistant. As we continue to develop and improve our technologies, we'll be able to expand the range of platforms and applications. will continue to find new ways to deliver value to customers, including mobile app development and functionality.”

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