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Adobe's new generative AI tools for video are absolutely terrifying

Adobe's new generative AI tools for video are absolutely terrifying

Oh, you thought about the possibilities of creating. A.I Was it scary enough already? Well, we have some bad news for you. Adobe just released a video showcasing its Adobe Firefly video model, and it comes with a whole host of anxiety-inducing AI tricks.

“Adobe is harnessing the power of generative AI to deliver the most advanced and accurate editing tools ever in Premiere Pro,” says the cheery over-the-top narrative, before revealing that AI will soon be able to do just that. How would things be used to create things that were not there? Before that, delete unwanted objects, enhance scenes and create custom backdrops.

The video emphasizes that “content credentials” will “always make it transparent whether AI was used,” but apparently that only goes as far as the Adobe program. with Streamers And Movies With AI already coming under fire for sneaking into their final products, it seems inevitable that advancing such technology will only make it harder and harder to tell what's real on our screens.

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