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Accenture completed the acquisition of Unlimited

Accenture completed the acquisition of Unlimited

Accenture recently completed the acquisition of unlimited, an integrated customer engagement agency known for its innovative approaches. Unlimited will now become part of Accenture Song, the world's largest technology-driven creative group, strengthening its capabilities in marketing transformation, customer engagement, and creative AI.

Unlimited, which consists of TMW, Walnut, Health Unlimited, and Nelson Bostock, brings with it a wealth of expertise in behavioral science, customer strategy, and CRM activation. With more than 100 industry awards to its name, Unlimited has demonstrated excellence in providing effective marketing solutions.

The acquisition of Unlimited will enable Accenture Song to further scale its offerings and leverage generative AI to unlock greater value for its clients. Unlimited's proprietary human understanding lab and AI-powered digital insight platform, LUCA, will complement Accenture Song's existing capabilities in data and analytics, strengthening its ability to deliver personalized and relevant customer experiences. will

Dame Annette King, global leader of Accenture Song's marketing practice, expressed her excitement about the acquisition, given Unlimited's impressive track record and its alignment with Accenture Song's vision for the future of CRM and AI. Demonstrated creative abilities. He emphasized the opportunities the acquisition will bring to clients and talent alike.

Sohail Aziz, UK, Ireland and Africa Lead, Accenture Song, echoed this sentiment, emphasizing the shared vision between Infinite and Accenture Song leveraging generative AI to deliver impactful customer experiences. He expressed confidence in the combined capabilities of the two organizations to drive value and growth for clients.

The acquisition of Unlimited is part of Accenture Song's continued investment strategy to drive growth and innovation for its clients to transform the business landscape and consumer behavior. Adding almost 600 employees to Accenture Song's UK team, the acquisition further strengthens its position as a leader in marketing transformation and customer engagement.

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